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subliminal (adj.)

"below the threshold" (of consciousness or sensation), 1873, formed from the source of sublime (Latin sublimis, from limen, genitive liminis) + -al (1)).

Apparently it is a loan-translation of German unter der Schwelle (des Bewusstseins) "beneath the threshold (of consciousness)," from Johann Friedrich Herbart (1776-1841), author of a textbook on psychology published in 1824. The scare over subliminal messages in advertising came in 1957. Related: Subliminally.

also from 1873
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Trends of subliminal

updated on September 16, 2023

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