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splashy (adj.)

1727, "full of puddles," from splash (n.) + -y (2). Meaning "sensational" is attested by 1836. Related: Splashily; splashiness.

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Definitions of splashy from WordNet

splashy (adj.)
characterized by water flying about haphazardly;
splashy (adj.)
marked by ostentation but often tasteless;
a splashy half-page ad
Synonyms: flamboyant / showy
splashy (adj.)
covered with patches of bright color;
From wordnet.princeton.edu