Etymology
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smarm (n.)

1914, from colloquial verb smalm, smarm "to smear, bedaub" (the hair, with pomade), 1847, of unknown origin, perhaps somehow suggestive of the action. Verbal meaning "to smear with flattery" is from 1902.

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Definitions of smarm

smarm (n.)
excessive but superficial compliments given with affected charm;
Synonyms: unction / fulsomeness
From wordnet.princeton.edu