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silver screen (n.)

1921, originally in reference to movie house projection screens colored with metallic paint to be more reflective. Transferred sense of "movies generally" is attested from 1924.

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Definitions of silver screen from WordNet

silver screen (n.)
the film industry;
silver screen (n.)
a white or silvered surface where pictures can be projected for viewing;
Synonyms: screen / projection screen
From wordnet.princeton.edu