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shill (n.)

"one who acts as a decoy for a gambler, auctioneer, etc.," 1916, probably originally circus or carnival argot, probably a shortened form of shillaber (1913) with the same meaning, origin unknown. The verb is attested from 1914. Related: Shilled; shilling.

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Definitions of shill from WordNet
1
shill (v.)
act as a shill;
This man shilled and bid for an expensive carpet during the auction in order to drive the price up
2
shill (n.)
a decoy who acts as an enthusiastic customer in order to stimulate the participation of others;
From wordnet.princeton.edu