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rube (n.)

1896, reub, from shortened form of the men's proper name Reuben (q.v.), which is attested from 1804 as a conventional type of name for a country man.

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Definitions of rube

rube (n.)
a person who is not very intelligent or interested in culture;
Synonyms: yokel / hick / yahoo / hayseed / bumpkin / chawbacon
From wordnet.princeton.edu