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raunch (n.)

"crudeness, earthiness," 1963 (in Billboard magazine, describing lead guitar on surf music tracks), back-formation from raunchy. There was a singing group in U.S. c. 1960 called the Raunch Hands.

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Definitions of raunch from WordNet

raunch (n.)
the quality of lacking taste and refinement;
Synonyms: coarseness / commonness / grossness / vulgarity / vulgarism
From wordnet.princeton.edu