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purism (n.)

1803, of language, "exclusion of admixture of any kind," often pejorative, "scrupulous affectation of rigid purity," from French purisme (see purist + -ism). As a movement in painting and sculpture that rejected cubism and returned to representation of the physical object, by 1921, with a capital P-.

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Definitions of purism from WordNet

purism (n.)
scrupulous or exaggerated insistence on purity or correctness (especially in language);
linguistic purisms
From wordnet.princeton.edu