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psephology (n.)

"the study of voting and elections," 1952, from Greek psēphizein "to vote" (properly "to vote with pebbles," from psēphos "pebble;" see psephocracy) + -logy.

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Definitions of psephology from WordNet

psephology (n.)
the branch of sociology that studies election trends (as by opinion polls);
From wordnet.princeton.edu