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promote (v.)

late 14c., promoten, "to advance (someone) to a higher grade or office, exalt or raise to a higher post or position," from Old French promoter and directly from Latin promotus, past participle of promovere "move forward, advance; cause to advance, push onward; bring to light, reveal," from pro "forward" (see pro-) + movere "to move" (from PIE root *meue- "to push away").

General sense of "to further the growth or progress of (anything)" is from early 15c. In late Middle English and early Modern English also promove, from the Latin verb. Related: Promoted; promoting.

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Definitions of promote from WordNet

promote (v.)
contribute to the progress or growth of;
Synonyms: advance / boost / further / encourage
promote (v.)
give a promotion to or assign to a higher position;
I got promoted after many years of hard work
Synonyms: upgrade / advance / kick upstairs / raise / elevate
promote (v.)
make publicity for; try to sell (a product);
Synonyms: advertise / advertize / push
promote (v.)
be changed for a superior chess or checker piece;
promote (v.)
change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent;
From wordnet.princeton.edu