Middle English prede, from late Old English pryto, Kentish prede, Mercian pride "unreasonable self-esteem, especially as one of the deadly sins; haughtiness, overbearing treatment of others; pomp, love of display," from prud (see proud (adj.)).
There is debate whether Scandinavian cognates (Old Norse pryði, Old Swedish prydhe, Danish pryd, etc.) are borrowed from Old French (which got it from Germanic) or from Old English.
In Middle English sometimes also positive, "proper pride, personal honor, good repute; exalted position; splendor," also "prowess or spirit in an animal." Used in reference to the erect penis from 15c. Meaning "that which makes a person or people most proud" is from c. 1300. First applied to groups of lions in a late 15c. book of terms, but not commonly so used until 20c. Paired with prejudice from 1610s.
Pride goþ befor contricioun, & befor falling þe spirit shall ben enhauncid. [Proverbs xvi.18, Wycliffe Bible, 1382]
Another late Old English/Middle English word for "pride, haughtiness, presumption" was orgol, orgel, which survived into 16c. as orgul, orgueil, from Old French orgoill (11c.), which is supposedly from a Germanic word meaning "renowned."
mid-12c. priden, in the reflexive sense "congratulate (oneself), be proud, indulge in self-esteem;" c. 1200 as "be arrogant, act haughtily," from pride (n.). Middle English also had a verb prouden, from the adjective, and Old English had prytan, prydan "be or become arrogant or haughty." Related: Prided; priding.