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preference (n.)

mid-15c., "advancement in position or status;" 1650s as "act of prefering," from Middle French preference (14c., Modern French préférence), from Medieval Latin preferentia, from past participle stem of Latin praeferrere (see prefer). Sense of "that which one prefers" is from 1852.

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Definitions of preference from WordNet

preference (n.)
a strong liking;
my own preference is for good literature
Synonyms: penchant / predilection / taste
preference (n.)
a predisposition in favor of something;
his sexual preferences
preference (n.)
the right or chance to choose;
Synonyms: druthers
preference (n.)
grant of favor or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties);
From wordnet.princeton.edu