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prefer (v.)

late 14c., "to put forward or advance in rank or fortune, to promote," from Old French preferer (14c.) and directly from Latin praeferre "place or set before, carry in front," from prae "before" (see pre-) + ferre "to carry, to bear," from PIE root *bher- (1) "to carry," also "to bear children." Meaning "to esteem (something) more than others" also is recorded from late 14c. Original sense in English is preserved in preferment.

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Definitions of prefer from WordNet

prefer (v.)
like better; value more highly;
Some people prefer camping to staying in hotels
We prefer sleeping outside
prefer (v.)
select as an alternative over another;
Synonyms: choose / opt
prefer (v.)
promote over another;
Synonyms: favor / favour
prefer (v.)
give preference to one creditor over another;
From wordnet.princeton.edu