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popularization (n.)

"act of making popular, adaptation to popular needs or capacities," 1797, noun of action from popularize.

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Definitions of popularization from WordNet

popularization (n.)
an interpretation that easily understandable and acceptable;
Synonyms: popularisation
popularization (n.)
the act of making something attractive to the general public;
Synonyms: popularisation / vulgarization / vulgarisation
From wordnet.princeton.edu