plutogogue (n.)

Roman god of the underworld, early 14c., from Latin Pluto, Pluton, from Greek Ploutōn "god of wealth," from ploutos "wealth, riches," probably originally "overflowing," from PIE root *pleu- "to flow." The alternative Greek name or epithet of Hades in his function as the god of wealth (precious metals and gems, coming from beneath the earth, form part of his realm). The planet (since downgraded) was discovered 1930 by U.S. astronomer Clyde W. Tombaugh; Minerva also was suggested as a name for it. The cartoon dog first appeared in Walt Disney's "Moose Hunt," released April 1931.

1640s, "an unprincipled popular orator or leader; one who seeks to obtain political power by pandering to the prejudices, wishes, ignorance, and passions of the people or a part of them," ultimately from Greek dēmagōgos "popular leader," also "leader of the mob," from dēmos "people, common people" (originally "district," from PIE *da-mo- "division," from root *da- "to divide") + agōgos "leader," from agein "to lead" (from PIE root *ag- "to drive, draw out or forth, move").

In a historical sense from 1650s, "a leader of the masses in an ancient city or state, one who sways the people by oratory or persuasion." Often a term of disparagement since the time of its first use (in Athens, 5c. B.C.E.). Form perhaps influenced by French démagogue (mid-14c.).

Indeed, since the term demagogos explicitly denotes someone who leads or shepherds the demos, the eventual use of this word as the primary epithet for a political panderer represents a virtual reversal of its original meaning. The word demagogos in fact implies that the people need someone to lead them and that political power, at least in part, is exercised appropriately through this leadership. [Loren J. Samons II, "What's Wrong With Democracy," University of California Press, 2004]

A Latin word in a similar sense was plebicola "one who courts (literally 'cultivates') the common people," from plebs "the populace, the common people" + colere "to cultivate."

Proto-Indo-European root meaning "to drive, draw out or forth, move."

It forms all or part of: act; action; active; actor; actual; actuary; actuate; agency; agenda; agent; agile; agitation; agony; ambagious; ambassador; ambiguous; anagogical; antagonize; apagoge; assay; Auriga; auto-da-fe; axiom; cache; castigate; coagulate; cogent; cogitation; counteract; demagogue; embassy; epact; essay; exact; exacta; examine; exigency; exiguous; fumigation; glucagon; hypnagogic; interact; intransigent; isagoge; litigate; litigation; mitigate; mystagogue; navigate; objurgate; pedagogue; plutogogue; prodigal; protagonist; purge; react; redact; retroactive; squat; strategy; synagogue; transact; transaction; variegate.

It is the hypothetical source of/evidence for its existence is provided by: Greek agein "to lead, guide, drive, carry off," agon "assembly, contest in the games," agōgos "leader," axios "worth, worthy, weighing as much;" Sanskrit ajati "drives," ajirah "moving, active;" Latin actus "a doing; a driving, impulse, a setting in motion; a part in a play;" agere "to set in motion, drive, drive forward," hence "to do, perform," agilis "nimble, quick;" Old Norse aka "to drive;" Middle Irish ag "battle."