Etymology
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packaging (n.)

1875, "act of making into a package or packages," from package (n.).

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Definitions of packaging

packaging (n.)
the business of packing;
his business is packaging for transport
packaging (n.)
a message issued in behalf of some product or cause or idea or person or institution;
the packaging of new ideas
Synonyms: promotion / promo / publicity / promotional material
packaging (n.)
material used to make packages;
From wordnet.princeton.edu