Etymology
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oomph (n.)

"sexual attractiveness," 1937 (umph), suggestive visceral physical sound. Ann Sheridan (1915–1967) was the original Hollywood oomph girl (1939).

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Definitions of oomph

oomph (n.)
attractiveness to the opposite sex;
Synonyms: sex appeal / desirability / desirableness
oomph (n.)
the activeness of an energetic personality;
Synonyms: dynamism / pizzazz / pizzaz / zing
From wordnet.princeton.edu