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majorette (n.)

"female baton-twirler," 1939, short for drum-majorette (1938), fem. of drum-major (1590s; see drum (n.)).

The perfect majorette is a pert, shapely, smiling extrovert, who loves big, noisy crowds and knows how to make those crowds love her. ["Life" magazine, Oct. 10, 1938]

(The article notes that the activity "has been going on for about six years now").

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Definitions of majorette from WordNet

majorette (n.)
a female baton twirler who accompanies a marching band;
Synonyms: drum majorette
majorette (n.)
a female drum major;
Synonyms: drum majorette
From wordnet.princeton.edu