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immortelle (n.)

"flower which preserves its shape and color after being dried" (also known as an everlasting), 1832, from French fem. of immortel "undying," from Latin immortalis (see immortal).

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Definitions of immortelle from WordNet

immortelle (n.)
mostly widely cultivated species of everlasting flowers having usually purple flowers; southern Europe to Iran; naturalized elsewhere;
Synonyms: Xeranthemum annuum
From wordnet.princeton.edu