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imagery (n.)

mid-14c., "piece of sculpture, carved figures," from Old French imagerie "figure" (13c.), from image "likeness, figure, drawing, portrait" (see image (n.)). Rhetorical meaning "ornate description, exhibition of images to the mind" (in poetry, etc.) is from 1580s.

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Definitions of imagery from WordNet

imagery (n.)
the ability to form mental images of things or events;
Synonyms: imagination / imaging / mental imagery
From wordnet.princeton.edu