ideogram (n.)

late 14c., "archetype, concept of a thing in the mind of God," from Latin idea "Platonic idea, archetype," a word in philosophy, the word (Cicero writes it in Greek) and the idea taken from Greek idea "form; the look of a thing; a kind, sort, nature; mode, fashion," in logic, "a class, kind, sort, species," from idein "to see," from PIE *wid-es-ya-, suffixed form of root *weid- "to see."

In Platonic philosophy, "an archetype, or pure immaterial pattern, of which the individual objects in any one natural class are but the imperfect copies, and by participation in which they have their being" [Century Dictionary].

Meaning "mental image or picture" is from 1610s (the Greek word for it was ennoia, originally "act of thinking"), as is the sense "concept of something to be done; concept of what ought to be, differing from what is observed." Sense of "result of thinking" first recorded 1640s.

Idée fixe (1836) is from French, literally "fixed idea." Through Latin the word passed into Dutch, German, Danish as idee, which also is found in English dialects. The philosophical sense has been somewhat further elaborated since 17c. by Descartes, Locke, Berkeley, Hume, Kant. Colloquial big idea (as in what's the ...) is from 1908.

noun word-forming element, "that which is written or marked," from Greek gramma "that which is drawn; a picture, a drawing; that which is written, a character, an alphabet letter, written letter, piece of writing;" in plural, "letters," also "papers, documents of any kind," also "learning," from stem of graphein "to draw or write" (see -graphy). Some words with it are from Greek compounds, others are modern formations. Alternative -gramme is a French form.

From telegram (1850s) the element was abstracted by 1959 in candygram, a proprietary name in U.S., and thereafter put to wide use as a second element in forming new commercial words, such as Gorillagram (1979), stripagram (1981), and, ultimately, Instagram (2010). The construction violates Greek grammar, as an adverb could not properly form part of a compound noun. An earlier instance was the World War II armed services slang latrinogram "latrine rumor, barracks gossip" (1944).