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ideation (n.)

1829; see idea + -ation. Related: Ideational.

As we say Sensation, we might say also, Ideation; it would be a very useful word; and there is no objection to it, except the pedantic habit of decrying a new term. [James Mill, "Analysis of the Phenomena of the Human Mind," London, 1829]

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Definitions of ideation from WordNet

ideation (n.)
the process of forming and relating ideas;
From wordnet.princeton.edu