hub-bub (n.)

1550s, whobub "confused noise," of uncertain origin; according to OED generally believed to be of Irish origin, perhaps from Gaelic ub!, expression of aversion or contempt, or Old Irish battle cry abu, from buide "victory."

"confusedly, hurriedly," 1590s, a "vocal gesture" [OED] probably formed from pig and the animal's suggestions of mess and disorder. Reduplications in the h-/p- pattern are common (as in hanky-panky, hocus-pocus, hinch(y)-pinch(y), an obsolete children's game, attested from c. 1600).

Edward Moor, "Suffolk Words and Phrases" (London, 1823), quotes a list of "conceited rhyming words or reduplications" from the 1768 edition of John Ray's "Collection of English Words Not Generally Used," all said to "signify any confusion or mixture;" the list has higgledy-piggledy, hurly-burly, hodge-podge, mingle-mangle, arsy-versy, kim-kam, hub-bub, crawly-mauly, and hab-nab. "To which he might have added," Moor writes, crincum-crankum, crinkle-crankle, flim-flam, fiddle-faddle, gibble-gabble, harum-scarum, helter-skelter, hiccup-suickup, hocus-pocus, hotch-potch, hugger-mugger, humdrum, hum-strum, hurry-scurry, jibber-jabber, prittle-prattle, shilly-shally, tittle-tattle, and topsy-turvy. Many of these date to the 16th century. Miss Burney (1778) has skimper-scamper "in hurry and confusion."