Etymology
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good will (n.)

Old English godes willan "state of wishing well to another;" see good (adj.) + will (n.). Meaning "cheerful acquiescence" is from c. 1300. In the commercial sense "degree of favor enjoyed through patronage of customers" from 1570s.

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Definitions of good will

good will (n.)
a disposition to kindness and compassion;
Synonyms: grace / goodwill
good will (n.)
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets);
Synonyms: goodwill
good will (n.)
the friendly hope that something will succeed;
Synonyms: goodwill
From wordnet.princeton.edu