Etymology
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folksy (adj.)

"sociable, unpretentious," 1852, U.S. colloquial, from folks + -y (2). Related: Folksiness.

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Definitions of folksy

folksy (adj.)
belonging to the common people, especially in regard to speech patterns, attitudes, etc.;
folksy humor
folksy (adj.)
very informal and familiar;
a folksy style
a folksy radio commentator
From wordnet.princeton.edu