Advertisement

flack (n.)

"publicity or press agent," 1945, also by that year as a verb, said to have been coined at show biz magazine "Variety" (but the first attested use is not in "Variety") and supposedly from name of Gene Flack, a movie agent, but influenced by flak. There was a Gene Flack who was an advertising executive in the U.S. during the 1940s, but he seems to have sold principally biscuits, not movies.

Others are reading

Advertisement
Definitions of flack from WordNet

flack (n.)
a slick spokesperson who can turn any criticism to the advantage of their employer;
Synonyms: flak catcher / flak / flack catcher
flack (n.)
intense adverse criticism;
Synonyms: fire / attack / flak / blast
flack (n.)
artillery designed to shoot upward at airplanes;
Synonyms: antiaircraft / antiaircraft gun / flak / pom-pom / ack-ack / ack-ack gun
From wordnet.princeton.edu