early 14c., "make, form, fashion" (obsolete), from Anglo-French feture, from Old French faiture "deed, action; fashion, shape, form; countenance," from Latin factura "a formation, a working," from past participle stem of facere "make, do, perform" (from PIE root *dhe- "to set, put").
Sense of "facial characteristic" is mid-14c.; that of "any distinctive part" first recorded 1690s. Entertainment sense is from 1801; in journalism by 1855. Meaning "a feature film" is from 1913. Latin factura also is the source of Spanish hechura, Portuguese feitura, Italian fattura.
1755, "to resemble, have features resembling," from feature (n.). The sense of "make special display or attraction of" is 1888; entertainment sense from 1897. Related: Featured; featuring.