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fad (n.)

1834, "hobby, pet project" (adjective faddy is from 1824), of uncertain origin. Perhaps shortened from fiddle-faddle. Or perhaps from French fadaise "trifle, nonsense," which is ultimately from Latin fatuus "stupid." From 1881 as "fashion, craze," or as Century Dictionary has it, "trivial fancy adopted and pursued for a time with irrational zeal."

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Definitions of fad from WordNet

fad (n.)
an interest followed with exaggerated zeal;
he always follows the latest fads
Synonyms: craze / furor / furore / cult / rage
From wordnet.princeton.edu