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endear (v.)

1580s, "to enhance the value of," also "win the affection of," from en- (1) "make, put in" + dear (adj.). Meaning "to make dear," the main modern sense, is from 1640s. Related: Endeared; endearing.

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Definitions of endear from WordNet

endear (v.)
make attractive or lovable;
This behavior endeared her to me
From wordnet.princeton.edu