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conjure (v.)

late 13c., "command on oath;" c. 1300, "summon by a sacred name, invoke by incantation or magic," from Old French conjurer "invoke, conjure" (12c.) and directly from Latin coniurare "to swear together; conspire," from assimilated form of com "with, together" (see con-) + iurare "to swear," from ius (genitive iuris) "law, an oath" (see jurist).

The magical sense is from the notion of "constraining by spell" a demon to do one's bidding. Related: Conjured; conjuring. Phrase conjure up "cause to appear in the mind" (as if by magic) attested from 1580s.