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columnist (n.)

1915, "one who writes serially for publication in a newspaper or magazine," from column in the newspaper sense + -ist.

The successful Columnist puts his own personality into his column. It is not a case of impersonal jesting and the heaping up of cold, blue-lit diamonds of wit. The reader likes the column because it reveals a daily insight into another man's soul--and he finds this other soul likeable. [C.L. Edson, "The Gentle Art of Columning," 1920]