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colloquialism (n.)

1810, "a colloquial word or phrase," one peculiar to the language of common conversation, from colloquial + -ism. Meaning "colloquial quality or style" is from 1818. Sometimes conversationism (1853) was used.

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Definitions of colloquialism from WordNet

colloquialism (n.)
a colloquial expression; characteristic of spoken or written communication that seeks to imitate informal speech;
From wordnet.princeton.edu