blandish (v.)

mid-14c., "to flatter," from Old French blandiss-, present participle stem of blandir "to flatter, caress," from Latin blandiri "flatter, soothe, caress, coax," from blandus "smooth-talking, flattering, alluring," perhaps from PIE root *mel- (1) "soft." OED reports it rare in 17c., 18c., and Johnson says he knows it only from Milton. Related: Blandished; blandishing.

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