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baud (n.)

1932, originally a unit of speed in telegraphy, coined in French in 1929 in honor of French inventor and engineer Jean-Maurice-Émile Baudot (1845-1903), who designed a telegraph printing system.

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Definitions of baud from WordNet

baud (n.)
(computer science) a data transmission rate (bits/second) for modems;
Synonyms: baud rate
From wordnet.princeton.edu