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anaphora (n.)

"repetition of a word or phrase in successive clauses," 1580s, from Latin, from Greek anaphora "reference," literally "a carrying back," from anapherein "to carry back, to bring up," from ana "back" (see ana-) + pherein "to bear" (from PIE root *bher- (1) "to carry").

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Definitions of anaphora from WordNet

anaphora (n.)
using a pronoun or similar word instead of repeating a word used earlier;
anaphora (n.)
repetition of a word or phrase at the beginning of successive clauses;
Synonyms: epanaphora
From wordnet.princeton.edu