amplitude (n.)

mid-15c., "great, abundant," especially "sufficient for any purpose," from Old French ample "large, wide, vast, great" (12c.), from Latin amplus "large, spacious; abundant, numerous; magnificent, distinguished," which is related to ampla "handle, grip; opportunity," from Proto-Italic *amlo- "seizable," from a PIE root meaning "to grab" that also is postulated as the source of amare "to love" (see Amy).

also a.m., 1762 in reference to hours, an abbreviation of Latin ante meridiem "before noon" (q.v.). Synonymous with "morning" by 1776. AM as a type of radio wave broadcast, 1921, abbreviation of amplitude modulation (see amplitude). Affixed to a name, an abbreviation of artium magister "Master of Arts," an abbreviation preferable in a purely Latin idiom; British English preferred M.A. (magister artium, 1730). In some old chronologies, a.m. is anno mundi "year of the world."