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allurement (n.)

1540s, "means of alluring;" see allure (v.) + -ment. Meaning "act of alluring" is recorded from 1560s. Verbal noun alluring (n.) "action of attracting" is from 1530s; allurance (1580s) sometimes has been used as well.

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Definitions of allurement from WordNet

allurement (n.)
attractiveness;
its allurement was its remoteness
allurement (n.)
the act of enticing a person to do something wrong (as an offer of sex in return for money);
Synonyms: solicitation
allurement (n.)
the power to entice or attract through personal charm;
Synonyms: allure / temptingness
From wordnet.princeton.edu