Etymology
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alliteration (n.)

1650s, "repetition of the same sound or letter at the beginning of words in close succession," from Modern Latin alliterationem (nominative alliteratio), noun of action from past-participle stem of alliterare "to begin with the same letter," from Latin ad "to" (see ad-) + littera (also litera) "letter, script" (see letter (n.1)). Related: Alliterational.

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Definitions of alliteration

alliteration (n.)
use of the same consonant at the beginning of each stressed syllable in a line of verse;
Synonyms: initial rhyme / beginning rhyme / head rhyme
From wordnet.princeton.edu