affront (v.)

word-forming element expressing direction toward or in addition to, from Latin ad "to, toward" in space or time; "with regard to, in relation to," as a prefix, sometimes merely emphatic, from PIE root *ad- "to, near, at."

Simplified to a- before sc-, sp- and st-; modified to ac- before many consonants and then re-spelled af-, ag-, al-, etc., in conformity with the following consonant (as in affection, aggression). Also compare ap- (1).

In Old French, reduced to a- in all cases (an evolution already underway in Merovingian Latin), but French refashioned its written forms on the Latin model in 14c., and English did likewise 15c. in words it had picked up from Old French. In many cases pronunciation followed the shift.

Over-correction at the end of the Middle Ages in French and then English "restored" the -d- or a doubled consonant to some words that never had it (accursed, afford). The process went further in England than in France (where the vernacular sometimes resisted the pedantic), resulting in English adjourn, advance, address, advertisement (Modern French ajourner, avancer, adresser, avertissement). In modern word-formation sometimes ad- and ab- are regarded as opposites, but this was not in classical Latin.

late 13c., "forehead," from Old French front "forehead, brow" (12c.), from Latin frontem (nominative frons) "forehead, brow, front; countenance, expression (especially as an indicator of truthfulness or shame); facade of a building, forepart; external appearance; vanguard, front rank," a word of "no plausible etymology" (de Vaan). Perhaps literally "that which projects," from PIE *bhront-, from root *bhren- "to project, stand out" (see brink). Or from PIE *ser- (4), "base of prepositions and preverbs with the basic meaning 'above, over, up, upper'" [Watkins, not in Pokorny].

Sense "foremost part of anything" emerged in the English word mid-14c.; sense of "the face as expressive of temper or character" is from late 14c. (hence frontless "shameless," c. 1600). The military sense of "foremost part of an army" (mid-14c.) led to the meaning "field of operations in contact with the enemy" (1660s); home front is from 1919. Meaning "organized body of political forces" is from 1926. Sense of "public facade" is from 1891; that of "something serving as a cover for illegal activities" is from 1905. Adverbial phrase in front is from 1610s. Meteorological sense first recorded 1921.

"shamelessness, impudence, boldness in transgressing the bounds of modesty and propriety," 1715, from French effronterie, from effronté "shameless," from Old French esfronte "shameless, brazen," probably from Late Latin effrontem (nominative effrons) "barefaced, shameless," from assimilated form of Latin ex "out" (see ex-) + frontem (nominative frons) "brow" (see front (n.)). Also compare affront.

Latin frontus had a sense of "ability to blush," but the literal sense of effrontery often has been taken to be "putting forth the forehead." Forehead in Johnson's Dictionary (1755) has a secondary sense of "impudence; confidence; assurance; audaciousness; audacity." English had an earlier verb effront "treat with effrontery" (17c.).