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affectation (n.)

"studied display, artificiality of manner or conduct," 1540s, from French affectation (16c.) or directly from Latin affectationem (nominative affectatio) "a striving after, a claiming," noun of action from past-participle stem of affectare "to strive for" (see affect (v.2)).

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Definitions of affectation from WordNet

affectation (n.)
a deliberate pretense or exaggerated display;
Synonyms: mannerism / pose / affectedness
From wordnet.princeton.edu