Smokey Bear (n.)

"state policeman," 1974, from truckers' slang, in reference to the wide-brim style of hat worn by state troopers (the hats so called by 1969). Ultimately the reference is to the popular illustrated character of that name, a bear dressed in forest ranger gear (including a hat like those later worn by state troopers). He was introduced in 1944 by the U.S. Forest Service and the Wartime Advertising Council in a campaign to lower the number of forest fires in the West.