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Orientalism (n.)

in reference to character, style, trait, or idiom felt to be from the Oriental nations, 1769, from oriental + -ism. In the sense of "the West's patronizing representations of societies and peoples of Asia, North Africa, and the Middle East" it was popularized in the 1978 book of that name by Palestinian intellectual Edward W. Said. Related: Orientalist.

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Definitions of Orientalism from WordNet
1
orientalism (n.)
the quality or customs or mannerisms characteristic of Asian civilizations;
orientalisms can be found in Mozart's operas
2
Orientalism (n.)
the scholarly knowledge of Asian cultures and languages and people;
Synonyms: Oriental Studies
From wordnet.princeton.edu