"financial losses, the debit side of an account," 1929, from the red ink traditionally used to indicate debits in accounts. Earlier, "cheap wine" (1919).
mid-14c., also simply coat (mid-14c.); originally a tunic embroidered or painted with heraldic armorial bearings (worn over armor, etc); see coat (n.) + arm (n.2) and compare Old French cote a armer. Sense transferred in Middle English to the heraldic arms themselves. Hence turncoat, one who put his coat on inside-out to hide the badge of his loyalty (1550s).
"one who advocates the contrary side," 1760, translating Latin advocatus diaboli, in the Catholic Church, a promoter of the faith and officer of the Sacred Congregation of Rites whose job it is to urge against the canonization of a candidate for sainthood. "[F]ar from being the whitewasher of the wicked, the [devil's advocate] is the blackener of the good." [Fowler]. Said to have been first employed in connection with the beatification of St. Lorenzo Giustiniani under Leo X (1513-21).
1726, in on the qui vive "on the alert," from French être sur le qui vive "be on the alert," from the phrase qui voulez-vous qui vive? sentinel's challenge, "whom do you wish to live?" In other words "(long) live who?" meaning "whose side are you on?" (The answer might be Vive la France, Vive le roi, etc.). From qui (from Latin qui "who") + vive, third person singular present subjunctive of vivre, from Latin vivere "to live" (see viva).