"the press," by 1824, and especially from 1831, British English. For the other three, see estate. Earlier the term had been applied in various senses that did not stick, including "the mob" (1752), "the lawyers" (1825). The extension to the press is perhaps an outgrowth of the former.
Hence, through the light of letters and the liberty of the press, public opinion has risen to the rank of a fourth estate in our constitution; in times of quiet and order, silent and still, but in the collisions of the different branches of our government, deciding as an umpire with unbounded authority. ["Memoir of James Currie, M.D.," 1831]
[Newspapers] began to assume some degree of political importance, during the civil wars of the seventeenth century, in England; but it is not until within the last fifty years that they have become, — as they are now justly styled, — a Fourth Estate, exercising a more powerful influence on the public affairs of the countries in which they are permitted to circulate freely, than the other three put together. [Alexander H. Everett, "Address to the Phi Beta Kappa Society of Bowdoin College," 1834]
1963, from French tiers monde, formulated 1952 by French economic historian Alfred Sauvy (1898-1990) on model of the third estate (French tiers état) of Revolutionary France; his first world (The West) and second world (the Soviet bloc) never caught on.
by 1970, of unknown origin; perhaps arbitrary (see cloud nine). Among the guesses that have been made without real evidence: concrete mixer trucks were said to have dispensed in this amount. Or the yard might be the word used in the slang sense of "one hundred dollars." Several similar phrases meaning "everything" arose in the 1940s (whole ball of wax, which is likewise of obscure origin, whole schmear); older examples include whole hog (see hog (n.)) and whole shooting match (1896); whole shebang (1895).
by 1792, in the figurative sense of "person of bad character; member of some group guilty of offensive conduct that does little credit to the flock, family, or community to which he belongs," supposedly because a real black sheep (there was proverbially one in every flock) had wool that could not be dyed and thus was of less worth. But one black sheep in a flock is said to be considered good luck by shepherds in Sussex, Somerset, Kent, and Derbyshire. The first known publication of Baa Baa Black Sheep nursery rhyme is in "Tommy Thumb's Pretty Song Book" (c. 1744).
1927 as "phony remedy," American English, from the use of oil derived from the fat of snakes (especially the rattlesnake) as a folk remedy in the rural regions of the U.S. Snake oil in this sense is attested by 1858. It was a folk remedy for rheumatism and gout in Georgia, but a cure for deafness in rural Pennsylvania. Professional pharmacy journals began to condemn it early 20c., not because it was quackery but because products sold under the name had no real snake oil in them.
What is known as snake oil is usually a combination which is handed out by the dealer to satisfy the demand of some credulous customer. A genuine oil of course is that which is obtained by "trying out" the fat of a snake, usually the rattlesnake, and to preserve their faces druggists sometimes employ a small proportion of such oil in preparing the weird mixtures dispensed by them. [The Practical Druggist, July 1912]
proverbial for "something extremely rare or non-existent," late 14c., from Juvenal ["Sat." vi. 164], but the real thing turned up later in Australia (Chenopsis atratus).
"Do you say no worthy wife is to be found among all these crowds?" Well, let her be handsome, charming, rich and fertile; let her have ancient ancestors ranged about her halls; let her be more chaste than all the dishevelled Sabine maidens who stopped the war—a prodigy as rare upon the earth as a black swan! yet who could endure a wife that possessed all perfections? I would rather have a Venusian wench for my wife than you, O Cornelia, mother of the Gracchi, if, with all your virtues, you bring me a haughty brow, and reckon up Triumphs as part of your marriage portion. [Juvenal]
Blue dahlia also was used 19c. for "something rare and unheard of."
parting salutation, 1860, of unknown origin, perhaps from a German idiom (compare German parting salutation adieu so lange, the full sense of which probably is something like "farewell, whilst (we're apart)"); or perhaps from Hebrew shalom (via Yiddish sholom). Some have noted a similarity to Scandinavian leave-taking phrases, such as Norwegian Adjø så lenge, Farvel så lenge, Mor'n så lenge, literally "bye so long, farewell so long, morning so long;" and Swedish Hej så länge "good-bye for now," with så länge "for now" attested since 1850 according to Swedish sources. Most etymology sources seem to lean toward the German origin. So long (adv.) "for such a long time" is from late Old English.
Earlier guesses that it was a sailors' corruption of a South Pacific form of Arabic salaam are not now regarded as convincing. "Dictionary of American Slang" also adds to the list of candidates Irish slán "safe," said to be used as a salutation in parting. The phrase seems to have turned up simultaneously in America, Britain, and perhaps Canada, originally among lower classes. First attested use is in title and text of the last poem in Whitman's "Leaves of Grass" in the 1860 edition.
An unknown sphere, more real than I dream'd, more direct, darts awakening rays about me — So long!
Remember my words — I may again return,
I love you — I depart from materials;
I am as one disembodied, triumphant, dead.
Whitman's friend and fan William Sloane Kennedy wrote in 1923:
The salutation of parting — 'So long!' — was, I believe, until recent years, unintelligible to the majority of persons in America, especially in the interior, and to members of the middle and professional classes. I had never heard of it until I read it in Leaves of Grass, but since then have quite often heard it used by the laboring class and other classes in New England cities. Walt wrote to me, defining 'so long' thus: "A salutation of departure, greatly used among sailors, sports, & prostitutes — the sense of it is 'Till we meet again,' — conveying an inference that somehow they will doubtless so meet, sooner or later." ... It is evidently about equivalent to our 'See you later.' The phrase is reported as used by farm laborers near Banff, Scotland. In Canada it is frequently heard; 'and its use is not entirely confined to the vulgar.' It is in common use among the working classes of Liverpool and among sailors at Newcastle-upon-Tyne, and in Dorsetshire. ... The London Globe suggests that the expression is derived from the Norwegian 'Saa laenge,' a common form of 'farewell,' au revoir. If so, the phrase was picked up from the Norwegians in America, where 'So long' first was heard. The expression is now (1923) often used by the literary and artistic classes.