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Middle English, from Old English hlud "noisy; making or emitting noise" (of voices, musical instruments, etc.), from Proto-Germanic *hludaz "heard," from PIE *klutos- (source also of Sanskrit srutah, Greek klytos "heard of, celebrated," Latin inclutus "renowned, famous," Armenian lu "known," Irish cloth "noble, brave," Welsh clod "praise, fame"), suffixed form of root *kleu- "to hear."
Of places, "noisy," from 1590s. Application to colors, garments, etc. ("flashy, showy") is by 1849. Also used colloquially of notably strong or bad smells. Paired with clear (adj.) at least since c. 1650.
Germanic cognates include Old Frisian and Old Saxon hlud, Middle Dutch luut, Dutch luid, Old High German hlut, German laut "loud."
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Old English hlude "loudly, noisily," from Proto-Germanic *khludai (source also of Dutch luid, German laut), from the source of loud (adj.).
masc. proper name, Italian, from Old High German Hlothari, Hludher (whence German Luther, French Lothaire; the Old English equivalent was Hloðhere), literally "famous warrior," from Old High German lut (see loud) + heri "host, army" (see harry (v.)). As a characteristic name for a jaunty rake, 1756, from "the gay Lothario," name of the principal male character in Nicholas Rowe's "The Fair Penitent" (1703).
third month of our year, first month of the ancient Roman calendar, c. 1200, from Anglo-French marche, Old French marz, from Latin Martius (mensis) "(month) of Mars," from Mars (genitive Martis). The Latin word also is the source of Spanish marzo, Portuguese março, Italian marzo, German März, Dutch Maart, Danish Marts, etc.
Replaced Old English hreðmonaþ, the first part of which is of uncertain meaning, perhaps from hræd "quick, nimble, ready, active, alert, prompt." Another name for it was Lide, Lyde (c.1300), from Old English hlyda, which is perhaps literally "noisy" and related to hlud "loud" (see loud). This fell from general use 14c. but survived into 19c. in dialect.
For March hare, proverbial type of madness, see mad (adj.). The proverb about coming in like a lion and going out like a lamb is since 1630s. March weather has been figurative of changeableness since mid-15c.
Proto-Indo-European root meaning "to hear."
It might form all or part of: ablaut; Cleon; Clio; Damocles; Hercules; leer; list (v.2) "hear, harken;" listen; loud; Mstislav; Pericles; Slav; slave; Slavic; Slovene; Sophocles; Themistocles; umlaut; Wenceslas; Yugoslav.
It might also be the source of: Sanskrit srnoti "hears," srosati "hears, obeys," srutah "heard of, celebrated;" Avestan sraothra "ear;" Middle Persian srod "hearing, sound;" Greek klyo "hear, be called," klytos "heard of, celebrated," kleos "report, rumor, fame glory," kleio "make famous;" Latin cluere "to hear oneself called, be spoken of," inclutus "renowned, famous;" Armenian lu "known;" Lithuanian klausau, klausyti "to hear," šlovė "splendor, honor;" Old Church Slavonic slusati "to hear," slava "fame, glory," slovo "word;" Old Irish ro-clui-nethar "hears," clunim "I hear," clu "fame, glory," cluada "ears," Irish cloth "noble, brave;" Welsh clywaf "I hear," clod "praise, fame;" Old English hlud "loud," hlysnan "to listen, hear," hleoðor "tone, tune;" Old High German hlut "sound;" Gothic hiluþ "listening, attention."
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