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logo (n.)"simple symbol or graphic meant to represent something," 1937, probably a shortening of logogram "sign or character representing a word."
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logo- before vowels log-, word-forming element meaning "speech, word," also "reason," from Greek logos "word, discourse; reason," from PIE root *leg- (1) "to collect, gather," with derivatives meaning "to speak (to 'pick out words')."
Related entries & more logogram (n.)"word-sign, sign or character representing a word," 1840, from logo- "word" + -gram. Generically, "any symbol representing graphically a product, idea, etc.," from 1966. The earliest use of the word (1820) is in the sense "logograph," but OED explains this as a substitute for logograph, "which in this sense is itself a mistake for logogriph," the old type of word-puzzle.
Related entries & more logograph (n.)"instrument for giving a graphic representation of speech, word-writer," 1879, from logo- "word" + -graph "instrument for recording; something written." Earliest use (1797) is in the sense "logogriph," and it frequently was used in place of that word (see logogriph). In ancient Greek, logographos was "prose-writer, chronicler, speech-writer." Related: Logographic.
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