Old English brand, brond "fire, flame, destruction by fire; firebrand, piece of burning wood, torch," and (poetic) "sword," from Proto-Germanic *brandaz "a burning" (source also of Old Norse brandr, Old High German brant, Old Frisian brond "firebrand; blade of a sword," German brand "fire"), from PIE root *gwher- "to heat, warm."
Meaning "iron instrument for branding" is from 1828. Meaning "mark made by a hot iron" (1550s), especially on a cask, etc., to identify the maker or quality of its contents, broadened by 1827 to marks made in other ways, then to "a particular make of goods" (1854). Brand-name is from 1889; brand-loyalty from 1961. Old French brand, brant, Italian brando "sword" are from Germanic (compare brandish).
late 13c., intice, "to incite or instigate" (to sin or violence) from Old French enticier "to stir up (fire), to excite, incite," which is of uncertain origin, perhaps from Vulgar Latin *intitiare "set on fire," from Latin in- "in" (from PIE root *en "in") + titio (genitive titionis) "firebrand," which is of uncertain origin. Meaning "to allure, attract" is from c. 1300. Related: Enticed; enticing; enticingly.
"bright flame, fire," Old English blæse "a torch, firebrand; bright glowing flame," from Proto-Germanic *blas- "shining, white" (source also of Old Saxon blas "white, whitish," Middle High German blas "bald," originally "white, shining," Old High German blas-ros "horse with a white spot," Middle Dutch and Dutch bles, German Blesse "white spot," blass "pale, whitish"), from PIE root *bhel- (1) "to shine, flash, burn."
Middle English anelen, from Old English onælan "to set on fire, kindle; inspire, incite," from on- "on" (see an- (1)) + ælan "to burn, bake," from Proto-Germanic *ailan, "probably" [Watkins] from the same PIE root meaning "to burn" that is the source of ash (n.1). It is related to Old English æled "fire, firebrand," Old Norse eldr, Danish ild "fire."
The -n- was doubled after c. 1600 by analogy of Latinate words (annex, etc.; compare accursed, afford, allay). Meaning "to treat by heating and gradually cooling" (of glass, earthenware, metals, etc., to toughen them) was in late Old English. Related: Annealed; annealing.