late 12c., serven, "to render habitual obedience to, owe allegiance to," also "minister, give aid, give help," from Old French servir "to do duty toward, show devotion to; set table, serve at table; offer, provide with," from Latin servire "be a servant, be in service, be enslaved;" figuratively "be devoted; be governed by; comply with; conform; flatter," originally "be a slave," related to servus "slave," which is of uncertain origin.
Perhaps from Etruscan (compare Etruscan proper names Servi, Serve, Latinized as Servius), but de Vaan says it is from Proto-Italic *serwo- "shepherd," *serwā- "observation," from PIE *seruo- "guardian" (source also of Avestan haraiti "heeds, protects"):
Rix 1994a argues that the original meaning of *serwo- probably was 'guard, shepherd', which underwent a pejorative development to 'slave' in Italy between 700 and 450 BC. Servire would be the direct derivative of servus, hence 'be a slave'; servare would in his view be derived from an older noun *serwa- or *serwom 'observation, heedance'.
It is attested by c. 1200 in widespread senses: "to be in the service of, perform a service for; attend or wait upon, be personal servant to; be a slave; owe allegiance to; officiate at Mass or other religious rites;" from early 13c. as "set food at table;" mid-14c. as "to wait on (customers)."
From late 14c. as "treat (someone or something) in some fashion." To serve (someone) right "treat as he deserves" is recorded from 1580s. Sense of "be useful, be beneficial, be suitable for a purpose or function" is from early 14c.; that of "take the place or meet the needs of, be equal to the task" is from late 14c.; that of "suffice" is from mid-15c.
The meaning "render active military service" is from 1510s. The sporting sense is attested by 1580s, first in tennis. The legal sense of "present" (a writ, warrant, etc.), "give legal notice of" is from early 15c. To serve hand and foot "minister to attentively" is by c. 1300.
He no schuld neuer wond
To seruen him fro fot to hond
["Amis and Amiloun," c. 1330]
1680s, in sports (originally tennis), "act of the first player in striking the ball, or the style in which the ball is delivered," from serve (v.). Service in the same sense is attested from 1610s.
"that which is up," 1530s, from up (adv.). Phrase on the up-(and-up) "honest, straightforward" first attested 1863, American English.
Old English up, uppe, from Proto-Germanic *upp- "up" (source also of Old Frisian, Old Saxon up "up, upward," Old Norse upp; Danish, Dutch op; Old High German uf, German auf "up"; Gothic iup "up, upward," uf "on, upon, under;" Old High German oba, German ob "over, above, on, upon"), from PIE root *upo "under," also "up from under," hence also "over."
As a preposition, "to a higher place" from c. 1500; also "along, through" (1510s), "toward" (1590s). Often used elliptically for go up, come up, rise up, etc. Up the river "in jail" first recorded 1891, originally in reference to Sing Sing, which is up the Hudson from New York City. To drive someone up the wall (1951) is from the notion of the behavior of lunatics or caged animals. Insulting retort up yours (scil. ass) is attested by late 19c.
prefix with various senses, from Old English up (adv.), corresponding to similar prefixes in other Germanic languages.
1550s, "to drive and catch (swans)," from up (adv.). Intransitive meaning "get up, rise to one's feet" (as in up and leave) is recorded from 1640s. Sense of "to move upward" is recorded from 1737. Meaning "increase" (as in up the price of oil) is attested from 1915. Compare Old English verb uppian "to rise up, swell." Related: Upped; upping. Upping block, used for mounting or dismounting horses, carriages, etc., is attested from 1796 (earlier was horsing-block, 1660s).
c. 1300, "dwelling inland or upland," from up (adv.). Meaning "going up" is from 1784. From 1815 as "excited, exhilarated, happy," hence "enthusiastic, optimistic." Up-and-coming "promising" is from 1848. Musical up-tempo (adj.) is recorded from 1948.