mid-15c., "fortified place, stronghold," from Old French fort "fort, fortress; strong man," noun use of adjective meaning "strong, stout, sturdy; hard, severe, difficult; hard to understand; dreadful, terrible; fortified" (10c.), from Latin fortis "strong, mighty; firm, steadfast; brave, spirited," from Old Latin forctus, which is of unknown etymology. Possibly from PIE root *bhergh- (2) "high, elevated," with derivatives referring to hills and hill-forts, or possibly from *dher- "to hold firmly, support." Figurative use of hold the fort attested from 1590s.
late 14c., "moral strength (as a cardinal virtue); courage," from Latin fortitudo "strength, force, firmness, manliness," from fortis "strong, brave" (see fort). From early 15c. as "physical strength."
1640s, fort, from French fort "strong point (of a sword blade)," earlier "fort, fortress" (see fort). Meaning "strong point of a person, that in which one excels," is from 1680s. Final -e- added 18c. in imitation of Italian forte "strong."
late 13c., conforten "to cheer up, console, soothe when in grief or trouble," from Old French conforter "to comfort, to solace; to help, strengthen," from Late Latin confortare "to strengthen much" (used in Vulgate), from assimilated form of Latin com-, here perhaps an intensive prefix (see com-), + fortis "strong" (see fort).
The change of -n- to -m- began in English 14c. In Middle English also "give or add strength to" (c. 1300); "encourage, urge, exhort" (c. 1300). Related: Comforted; comforting.
Meanings "power to convince the mind" and "power exerted against will or consent" are from mid-14c. Meaning "body of armed men, a military organization" first recorded late 14c. (also in Old French). Physics sense is from 1660s; force field attested by 1920. Related: Forces.
late 15c., "laborious attempt, strenuous exertion," from French effort, from Old French esforz "force, impetuosity, strength, power," verbal noun from esforcier "force out, exert oneself," from Vulgar Latin *exfortiare "to show strength" (source of Italian sforza), from Latin ex "out" (see ex-) + Latin fortis "strong" (see fort).
Effort is only effort when it begins to hurt. [José Ortega y Gasset, writing of Goethe in Partisan Review, vol. xvi, part ii, 1949]
Related: Efforts "voluntary exertion," also "result of exertion."