in rhetoric, "a denial of an intention to speak of something which nonetheless is hinted at," 1650s, from Late Latin apophasis, from Greek apophasis "denial, negation," from apophanai "to speak off," from apo "off, away from" (see apo-) + phanai "to speak," related to phēmē "voice" (from PIE root *bha- (2) "to speak, tell, say").

*bhā-; Proto-Indo-European root meaning "to speak, tell, say."

It forms all or part of: abandon; affable; anthem; antiphon; aphasia; aphonia; aphonic; apophasis; apophatic; ban (n.1) "proclamation or edict;" ban (v.); banal; bandit; banish; banlieue; banns (n.); bifarious; blame; blaspheme; blasphemy; boon (n.); cacophony; confess; contraband; defame; dysphemism; euphemism; euphony; fable; fabulous; fado; fairy; fame; famous; fandango; fatal; fate; fateful; fatuous; fay; gramophone; heterophemy; homophone; ineffable; infamous; infamy; infant; infantile; infantry; mauvais; megaphone; microphone; monophonic; nefandous; nefarious; phatic; -phone; phone (n.2) "elementary sound of a spoken language;" phoneme; phonetic; phonic; phonics; phono-; pheme; -phemia; Polyphemus; polyphony; preface; profess; profession; professional; professor; prophecy; prophet; prophetic; quadraphonic; symphony; telephone; xylophone.

It is the hypothetical source of/evidence for its existence is provided by: Greek pheme "speech, voice, utterance, a speaking, talk," phōnē "voice, sound" of a human or animal, also "tone, voice, pronunciation, speech," phanai "to speak;" Sanskrit bhanati "speaks;" Latin fari "to say," fabula "narrative, account, tale, story," fama "talk, rumor, report; reputation, public opinion; renown, reputation;" Armenian ban, bay "word, term;" Old Church Slavonic bajati "to talk, tell;" Old English boian "to boast," ben "prayer, request;" Old Irish bann "law."

"involving a mention of something one feigns to deny; involving knowledge obtained by negation," 1850, from Latinized form of Greek apophatikos, from apophasis "denial, negation," from apophanai "to speak off," from apo "off, away from" (see apo-) + phanai "to speak," related to phēmē "voice" (from PIE root *bha- (2) "to speak, tell, say").